(Restaurant Manager at Baan Phraya, Mandarin Oriental Bangkok) MICHELIN Guide Popular Media Trends & Content Adaptation
Thai television dramas, known as "lakorn," remain incredibly popular, with many series achieving high ratings and sparking intense fan discussions. In 2023, several notable lakorn productions have dominated the airwaves, including:
By December 2023, the data was clear. According to We Are Social , Thais averaged over 8 hours of screen time per day—the highest in the world. But the content they consumed had changed. Viewers abandoned long-form, 4-hour Lakorns for tight, 45-minute streaming episodes.
Platforms like Netflix, Viu, and Disney+ Hotstar invested heavily in original Thai content. 2023 saw the success of gritty, cinematic series like Hunger and Delete , proving that Thai creators could master psychological thrillers and social commentaries just as well as romance. T-Pop: The New Wave of Music
2023 was a landmark year for Thai cinema, marked by both grassroots sleeper hits and global streaming sensations. The Undertaker (Sapanrue)
The competition between Netflix, iQIYI, and WeTV to secure exclusive Thai content led to higher budgets and better scripts, benefiting the audience with premium-quality productions. 5. Key Trends: Sustainability and Social Advocacy
(Restaurant Manager at Baan Phraya, Mandarin Oriental Bangkok) MICHELIN Guide Popular Media Trends & Content Adaptation
Thai television dramas, known as "lakorn," remain incredibly popular, with many series achieving high ratings and sparking intense fan discussions. In 2023, several notable lakorn productions have dominated the airwaves, including:
By December 2023, the data was clear. According to We Are Social , Thais averaged over 8 hours of screen time per day—the highest in the world. But the content they consumed had changed. Viewers abandoned long-form, 4-hour Lakorns for tight, 45-minute streaming episodes.
Platforms like Netflix, Viu, and Disney+ Hotstar invested heavily in original Thai content. 2023 saw the success of gritty, cinematic series like Hunger and Delete , proving that Thai creators could master psychological thrillers and social commentaries just as well as romance. T-Pop: The New Wave of Music
2023 was a landmark year for Thai cinema, marked by both grassroots sleeper hits and global streaming sensations. The Undertaker (Sapanrue)
The competition between Netflix, iQIYI, and WeTV to secure exclusive Thai content led to higher budgets and better scripts, benefiting the audience with premium-quality productions. 5. Key Trends: Sustainability and Social Advocacy
