Smart Brevity Pdf _verified_ (Must Watch)

: Heavy use of bolding and bullet points helps a reader’s eye jump to the most critical information.

Put this at the top. If the reader reads nothing else, they must know the crisis or opportunity immediately. Smart Brevity Pdf

If you have three points, use three pages. Each page answers one question: What does the reader absolutely need to know? : Heavy use of bolding and bullet points