: The issue is not limited to fringe internet sites; in early 2020, major Chilean brands faced public backlash for advertising campaigns that were accused of sexualizing girls for back-to-school marketing. Impact on Digital Culture
A well-known local entertainment blogger walked up to one of the photos—a portrait of Martina looking tired but defiant after a long shift at a retail job. Fotos De Pendejas Chilenas Follando
Shows like Palabra de Honor and Ganar o Servir produce "villains" who are immediately labeled pendejas by the audience. Fans screenshot their angry faces and circulate them as "fotos de pendejas" within the first hour of broadcast. This creates a cyclical entertainment model: TV produces the pendeja, the internet frames her, and she becomes a legend. : The issue is not limited to fringe