In the end, the story of entertainment and media is the story of human attention. And where attention goes, culture follows.

This has changed the definition of a "celebrity." Fame is no longer about talent alone; it is about authenticity (or the performance of it). The most successful creators are those who can turn their daily struggles, meals, and opinions into episodic content. Consequently, every consumer is now a potential producer, and every private moment is a potential asset.

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