The country's youth are predominantly Muslim, with around 87% of Indonesians identifying as Muslim. This has a significant impact on youth culture, with many young Indonesians incorporating Islamic values and principles into their daily lives. However, Indonesia is also a culturally diverse country, with over 300 ethnic groups and more than 700 languages spoken across the archipelago. This diversity is reflected in the country's vibrant youth culture, which is shaped by a range of local, national, and international influences.
The "Bangga Buatan Indonesia" (Proud of Indonesian Products) movement is real. Local streetwear brands like Roughneck 1991 , Erigo , and Ventela sneakers are often preferred over expensive international labels. 4. The "Healing" and Mental Health Movement
Overall, Indonesian youth culture is characterized by a dynamic blend of traditional and modern influences, with a strong emphasis on social media, entertainment, fashion, and self-expression.
If you want to understand the Indonesian youth, put down the survey and open TikTok. Indonesia is consistently one of TikTok's largest and most engaged markets globally. But it is not just for dancing.