For those already employed, social media content establishes "Subject Matter Expertise" (SME). Regular commentary on industry shifts positions an employee as a thought leader, making them a prime candidate for internal promotions, speaking engagements, and board positions.
: Young professionals increasingly hold multiple job titles, using social media to maintain a "restless platformance" across multiple apps to mitigate the risks of unstable traditional work. Categories of Creators
Mention that B2B buyers now use social media to research vendors before even visiting a website.
