Inis Gjoni did not invent controversy in pop music. But he may have perfected the formula for turning a banned video into a “hit new” classic.

“The night is long, the bag is white / She dances alone until the morning light / Kokaina in her eyes, she’s already blind / Says she feels nothing, but she’s left everything behind.”

: "Seeing the magic happen. Inis Gjoni behind the lens for the 'Kokaina' hit. Quality is in the details. 🎥✨" YouTube Video Description

: This track remains one of the most popular Kosovar releases in recent years, consistently appearing on top artist lists.

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