We spoke with industry analysts to understand why the is outperforming releases from younger stars. The answer lies in her business model.

💡 : Ambar is currently leveraging her fashion background to maintain a high-production-value presence in exclusive digital spaces.

AdWeek recently noted that creators who maintain "true exclusivity" (content available in only one place for one price) see a 300% higher retention rate on subscriptions. Lapiedra is banking on this statistic. By starving the free internet of her best work, she forces the curious fan to pay, and the paying fan to stay.