Result: Squid Game became Netflix’s most-watched series, generating $900 million in “impact value.” Today, studios in Mexico (Televisa), India (Dharma Productions), and Nigeria (Nollywood’s EbonyLife) similarly create “glocal” content—local stories packaged with universal emotional beats and high-production values.
The global entertainment landscape in 2026 is dominated by a core group of "Big Five" major studios and several influential independent "mini-majors"
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