"Pazarlama İlkeleri" (Marketing Principles) is a textbook written by İsmet Mucuk, a well-known Turkish author in the field of marketing. The book covers fundamental marketing concepts and principles.
"Pazarlama İlkeleri" (Marketing Principles) is a textbook written by İsmet Mucuk, a well-known Turkish author in the field of marketing. The book covers fundamental marketing concepts and principles.