Indonesia is TikTok’s second-largest market (after the US). Here, popular videos are frantic, funny, and deeply local:
It is a space where a dangdut singer can outsell a pop star, where a cooking ASMR video is a lullaby, and where a 60-second soap opera about a betrayed housewife gets 50 million views. The volume is turned up, the subtitles are on (often misspelled for comedic effect), and the world is finally hitting play. Indonesia is TikTok’s second-largest market (after the US)