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The Japanese entertainment industry has perfected the "Media Mix" (Mediamikkusu). A single intellectual property (IP) will launch simultaneously as a manga serial (in Weekly Shonen Jump ), an anime season (on TV Tokyo), a video game (by Bandai Namco), and a live-action stage play (2.5D musicals).
Despite its glamour, the Japanese entertainment industry is fraught with issues: The Japanese entertainment industry has perfected the "Media
Culturally, this serves two purposes: