Cartea de referință a lui Daniel Kahneman, Gândire rapidă, gândire lentă Thinking, Fast and Slow
This explains the "Halo Effect." If you see a charismatic, confident speaker, System 1 immediately constructs a narrative: "This person is smart and competent." You ignore the possibility that they might be a terrible leader. You ignore the missing data because System 1 craves a coherent story, not the truth. daniel kahneman gandire rapida gandire lenta pdf link
The pain of losing something is twice as powerful as the joy of gaining it. Cartea de referință a lui Daniel Kahneman, Gândire
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The book explores the two systems that drive the way we think: System 1 (Fast) : Intuitive, emotional, and automatic. System 2 (Slow) : More deliberative, logical, and effortful.