| Phase | Activities | Timeline | |-------|------------|----------| | | Hire regional researchers; secure 10 families/artisans across 6 states; create style guide for “non-orientalist” lighting | Week 1–4 | | Shooting | 2 crews (North+East, South+West); capture daily rituals + interviews | Week 5–8 | | Post-production | Subtitles in English + Hindi/Tamil; audio mix for ambient sounds | Week 9–11 | | Launch | 3 teaser Reels + 1 long-form episode; newsletter debut; collab with 5 micro-influencers (history, food, fashion niches) | Week 12 | | Engagement | Weekly “Ask an Elder” live on Instagram; user-generated kolam/rangoli gallery; community meetup for sari draping workshop | Ongoing |
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: Cricket is the most popular sport in India, often referred to as a religion. Other sports like hockey, football, and badminton also have a significant following. India has produced numerous world-class athletes who have brought glory to the country in various international competitions. blended with linen and eco-friendly dyes.
Top-rated content typically explores these defining pillars of Indian lifestyle: secure 10 families/artisans across 6 states
Men's lifestyle content is also shifting. While the Sherwani is for weddings, the Kurta Pajama and Nehru jackets are becoming everyday smart-casual wear, blended with linen and eco-friendly dyes.