The core of Bertens' argument is that business is not a "lawless" vacuum where profit is the only metric of success. Instead, he posits that business is a human activity that must be subject to moral scrutiny. He outlines several key perspectives, including the economic, legal, and moral viewpoints, arguing that a truly successful enterprise must harmonize all three. Bertens emphasizes that ethical behavior is not just a burden or a set of restrictions, but a long-term investment in a company's reputation and sustainability.
Buku merupakan literatur fundamental yang menjembatani prinsip-prinsip moral dengan realitas dunia usaha. Dalam karyanya ini, Prof. Dr. Kees Bertens menekankan bahwa etika bukanlah beban bagi ekonomi, melainkan elemen esensial untuk keberlanjutan bisnis jangka panjang. Mengapa Buku K. Bertens Begitu Penting? buku pengantar etika bisnis k bertens pdf