Depending on where you purchased the game, you can find your 20-character activation code in several places: Steam Library: Right-click the game, select Physical Copy:

You can transform standard road cars into race-ready monsters through extensive performance and visual upgrades, including decals and high-performance body kits.

When you purchase Need for Speed: Shift 2 - Unleashed, you receive a game that requires activation with a serial number (also known as a product key) to verify your copy and ensure it's not pirated. This serial number is typically found:

If the game is missing from your library, contact EA Support with proof of purchase (old email receipts). They can sometimes re-issue a key.

: Right-click the game in your Steam Library and select Manage > CD Keys .