The rise of social media platforms such as Instagram, TikTok, and YouTube has democratized content creation, allowing anyone with a smartphone to become a content creator. Indonesian celebrities, known as "artis" in the local entertainment industry, have been quick to adapt to this new landscape. Many have started to experiment with new types of content, pushing the boundaries of what is considered acceptable in the traditional Indonesian entertainment industry.

The bathroom setting, once a mundane and private space, has been transformed into a stage, highlighting the performative aspect of everyday life. By doing so, these artists are commenting on the constructed nature of reality, the commodification of intimacy, and the ever-present gaze of social media.