In 2024, Axis Bank released a digital film that critically re-evaluated the viral " Girl Math " social media trend. The campaign aimed to uncover hidden biases behind seemingly innocent jokes and called for a "reset of the rules" to build a world of Finance Without Bias .
One of the most popular series was "Ria's Financial Hacks," where she shared tips and tricks on saving money, investing wisely, and managing debt. The series was so well-received that it sparked a wave of user-generated content, with fans sharing their own financial hacks and success stories on social media using a branded hashtag. In 2024, Axis Bank released a digital film
: Banks often enter into sponsorships and partnerships with popular entertainment events, movies, or television shows. This can be a way to reach a wider audience, especially if the event or content aligns with the bank's brand values or target demographic. The series was so well-received that it sparked