Ben Settle - Email Players 1 - 15 |verified|

Sending emails every day to stay top-of-mind.

Ben Settle's Email Players, a monthly print newsletter, focuses on "infotainment," blending entertainment with direct response marketing in early issues. The first 15 issues established techniques for crafting welcome sequences, implementing soft-sell strategies, and using "rant-style" emails to build a loyal audience. Learn more at Email Players . Email Players Newsletter Ben Settle - Email Players 1 - 15

He reveals his "StoryLoop" technique: Ending an email on a cliffhanger not to trick opens, but to create "mental real estate." He trains readers to write emails so addictive that subscribers scour their inbox looking for the next one. Sending emails every day to stay top-of-mind