Social media has played a significant role in the growth of Indonesian entertainment, providing a platform for creators to share their content with a wider audience. Platforms like YouTube, TikTok, and Instagram have enabled Indonesian artists, musicians, and creators to reach millions of people around the world.
: "Mukbang" and street food reviews (e.g., Nex Carlos ) are highly viral, capitalizing on Indonesia's diverse culinary culture.
Much of the success of Indonesian popular videos relies on ghibah (gossip). Clickbait titles like Sorry, this is the real truth or Their marriage is finished? dominate trending pages. This "scandal culture" drives massive engagement, feeding the endless cycle of commentary videos and reaction content.
Some popular Indonesian videos that have gained significant attention globally include:
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