In 2020, Daniels and her husband, Victor Cipolla, launched The Double Date podcast. The show focuses on marriage, parenting (of their son), and relationship dynamics, often featuring other couples from entertainment. This content is notable for its absence of explicit material; instead, it leverages Daniels’ established persona of openness and comfort with bodily/narrative honesty. The podcast successfully captures the "lifestyle" demographic—adults interested in candid, humorous relationship advice. This move de-exceptionalizes her identity, positioning her as a relatable wife and mother.
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She has leveraged her personal brand into several successful business lines: In 2020, Daniels and her husband, Victor Cipolla,