6.0 Extra Quality: Kotler Marketing

: Strategies are built for Gen Z and Gen Alpha, who expect brands to be authentic and sustainable.

We have moved past demographics (age, gender) and psychographics (interests). Marketing 6.0 uses and Biometric Data . kotler marketing 6.0

| Old 4 Ps | Marketing 6.0 Equivalent | Definition | | :--- | :--- | :--- | | | Phygital Product | A physical object with a digital twin that evolves. (e.g., A Nike sneaker that earns you NFT rewards for steps taken). | | Price | Dynamic Algorithmic Price | Price fluctuates based on real-time biometric demand (e.g., Your heart rate rises while viewing a travel ad; the price drops instantly to close the sale). | | Place | Ubiquitous Access | Distribution is invisible. "Buy now" buttons are embedded in voice, gestures, and even brain-computer interfaces. | | Promotion | Generative Co-Creation | Customers don't watch ads; they generate ads for you using AI templates. Promotion is a game, not a broadcast. | : Strategies are built for Gen Z and