Sone 153 Njav Extra Quality [portable] -

AKB48 and its sister groups have turned scarcity into an art form. They release multiple singles a year, each containing a "senbatsu" (election) ballot. Fans vote for who gets to sing on the next record. Consequently, dedicated fans buy hundreds of copies of the same CD just to vote more times. The product is not the music; the product is the feeling of participation .