In conclusion, exclusive entertainment content is a double-edged sword. It has liberated storytelling from the constraints of mass-market appeal, funding ambitious art that would otherwise be impossible. Yet, in locking that art behind individual paywalls, it has sacrificed the communal altar of popular media. We no longer watch the same shows at the same time for the same reasons; we watch our own shows, in our own gardens, at our own pace. The future of popular media will likely be a negotiation—a search for new, non-exclusive events (like live sports or awards shows) that can pierce the walled gardens. Until then, we are not a mass audience. We are a collection of subscribers, united not by a shared screen, but by the knowledge that the screen next door is showing something we cannot see.