| Cold (Avoid) | Lukewarm (Boring) | Hot (Do This) | |--------------|-------------------|----------------| | Corporate press releases | “We’re open!” | “Come warm up with us ☕” + photo of steam | | Stock photos | “Check out our sale” | “🔥 FLASH SALE: 1 hour only” | | 5-paragraph text posts | “Like for a chance” | “Tag a friend who needs this heat” |
“Look at Sarah’s face when she bit into our molten lava cake. 🔥 This is why we bake. Tag us in your ‘hot’ moments!” (Share customer’s video) what+to+post+on+facebook+for+a+business+hot
Share and comment on breaking news or new trends in your field. | Cold (Avoid) | Lukewarm (Boring) | Hot
Step-by-step tutorials for common tasks in your niche. Step-by-step tutorials for common tasks in your niche
Detail a specific client success story and the exact steps taken to achieve results.