Many Bugis motifs had become extinct due to cheap printed imitations. The brand collaborates with perempuan penenun (weaving women) to rediscover old patterns from museum archives and family heirlooms. A percentage of each sale funds a in Makassar.
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Erin Bugis Koleksi is not a brand that merely uses culture—it actively protects it. Many Bugis motifs had become extinct due to
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