Suddenly, a siren blared, signaling the start of the "Paint War" phase. From the shadows of the mezzanine, hidden "defenders" launched bursts of neon paint. Addison dove behind a pallet of makeup organizers , the fluorescent pink streaks barely missing her. "Tony, the barcode!" Addison yelled.
A marketing gamification case study involving (a social media campaign tool), an Addison vodka warehouse event , and a real-time “game of updated” (leaderboard-style user-generated content game).
