Taking a cue from the red carpet looks of style icons like Aditi Rao Hydari, the demand is shifting away from blinding bling toward subtle, vintage glamour.
Audiences are moving away from heavy mix-and-match prints toward the "Clean Girl" aesthetic applied to ethnic wear. This content is highly saveable (high "Save" rates on Instagram/Pinterest) because it is easy to replicate. Taking a cue from the red carpet looks
