In recent years, Indonesia has seen a rise in K-Pop-inspired groups, with many Indonesian artists drawing inspiration from Korean pop culture. One notable example is , an Indonesian idol group produced by AKB48's creator, Yasushi Akimoto.
The old media barrier is gone. Today’s most popular sinetron actors are often former TikTok stars. Television networks now broadcast compilations of viral YouTube sketches. The Indonesian film industry, revitalized in recent years, frequently casts influencers ( selebgram ) in major roles, often with mixed critical reception but guaranteed box office success.