: The lifestyle and entertainment sectors are significantly influenced by social media trends. Celebgrams like Yuayu, by sharing aspects of their lives, inadvertently or deliberately contribute to setting trends, influencing consumer behavior, and shaping public discourse on various issues.
| Brand | Campaign Type | Duration | Approx. Reach | Revenue Model | |-------|---------------|----------|---------------|---------------| | | “Pap Body Run” – limited‑edition sneaker promo | 3 months (2023) | 1.8 M impressions | Fixed fee + performance bonus (CPC on affiliate links) | | H&M Indonesia | “Sustainable Streetwear” haul | 2 months (2024) | 2.1 M impressions | Affiliate revenue + product seeding | | Fitnesia | Monthly “Pap Body Workout” series (exclusive) | Ongoing (2024‑present) | 950 K unique viewers per month | Subscription‑share (5 % of new trial sign‑ups) | | Wardah | “Beauty & Body Confidence” IG Live | 1 month (2025) | 850 K live viewers | Sponsored fee + product bundle sales | | PapFit (own line) | Launch of active‑wear collection | 2026 | 2.4 M impressions (launch week) | Direct e‑commerce sales (estimated IDR 35 M in first month) | Pap Body Telanjang Bugil Dari Kakak Yuayu Selebgram Viral