: By age 60, representation is nearly non-existent. Women aged 60+ account for only of major female characters in top films and TV. Geena Davis Institute On-Screen Portrayal and Stereotypes Recent reports from the Geena Davis Institute

Pioneering figures who maintained bankability past 50 paved the way. Meryl Streep’s success in The Devil Wears Prada and Mamma Mia! proved that films centered on older women could generate massive box office returns, dismantling the myth that older women are not "draws."