Most professionals use social media as a broadcast megaphone. They post and leave. The ten-minute rule forces reciprocity. It is during these ten minutes that you build the relationships that turn into referrals, mentorship, and job offers.

Authentic content strategies—such as showing the "human behind the brand," behind-the-scenes operations, and personal growth stories—became essential for those looking to build a "solid" professional presence online. 3. Media Richness & Engagement

Teens, Social Media and Technology 2024 - Pew Research Center