10. Hirsch – Found that scent increases time spent in a casino 11. Baron – Discovered a link between pleasant smell and helping behaviour 12. Spangenberg – Showed that matching scent to product category is crucial 13. The author – Concludes that smell is a weak persuader
Research has shown that the sense of smell is closely linked to the brain's limbic system, which is responsible for processing emotions and memories. When we encounter a particular scent, it can evoke a strong emotional response and transport us back to a specific time and place. This is why smells are often used in advertising and marketing campaigns to create an emotional connection with consumers. persuasion and smell ielts reading answers