Sharing trauma can be re-traumatizing. Campaigns must ensure survivors have access to emotional support throughout the process.

: Campaigns like Vuka Khuluma use survivor accounts to debunk dangerous myths and stigmas surrounding illnesses like childhood cancer.

Survivor stories are the heartbeat of awareness campaigns, transforming abstract data into deeply human narratives that demand attention and action

Several awareness campaigns have been successful in promoting support for survivors of trauma and raising awareness about the issues they face. For example:

Exploiting a survivor’s pain for "clicks" is a major risk in awareness work. Ethical campaigns prioritize the survivor over the cause:

And sometimes, just sometimes, they turned a survivor into a beacon.