| Sub‑section | Content Highlights | |-------------|--------------------| | | OTT boom in India (2020‑2024); rise of niche streaming services (Ullu, MX Player, ALTBalaji). | | Why focus on “adult” genre? | Historically taboo → digital anonymity → new market segment. | | Research Gap | Most scholarship addresses mainstream Hindi OTT dramas; limited systematic study of adult‑oriented series. | | Objectives & Questions | As listed in the abstract. | | Significance | Contributions to media policy, gender studies, and global media economics. |
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– Mixed‑methods studies of streaming content (e.g., Ghosh & Rao, 2023; Das, 2022). | | Research Gap | Most scholarship addresses